atrac 2012 kth portal

In 2010, the AH&MRC ran a pilot program called Kick the Habit, a tobacco cessation social marketing campaign within six communities in NSW.

This campaign included the development of films and other resources to increase awareness of smoking cessation options and reduce the prevalence of smoking in Aboriginal communities. From that Kick the Habit Phase 2 was initiated. 3 ACCHS within NSW nominated themselves to be involved with phase 2.

To create the films and resources a marketing company was engaged. They worked with the 3 services over 2 days to understand what social marketing was and to shoot the film. The campaign was launched in the 3 communities and on facebook during March.

Kick the Habit Phase 2 comprises of a short film of local Aboriginal role models. Within the film, role models tell their inspirational quit smoking stories. A film was made specifically for each community with the use of local role models and a state-wide compilation film was generated from each of the three community's films. Each of the communities also choose a number of additional resources which are also available to download.

The 3 target audiences

  1. Elders "It's never too late"
  2. Youth "Smoking ain't cool no more"
  3. Parents and kids "Do our kids proud!"

Resources to download

A number of resources containing Print files and Radio Ads have been developed to accompany the campaign. Please click below to download and access each resource package in .zip file format to print these as required.

 Elders Package(.zip | 28mb)

Package contains:

Print (PDF files):

  • Brochure Female
  • Brochure Male
  • Drink Bottle
  • Poster Female
  • Poster Male
  • Sticker
  • T-Shirt

Audio (MP3 + Wav) files:

  • Radio Ad
 Parents and Kids(.zip | 75mb)

Package contains:

Print (PDF files):

  • Football
  • Poster 1
  • Poster 2
  • Poster 3
  • Pull Up Banner
  • Sticker
  • T-Shirt

Audio (MP3 + Wav) files:

  • Radio Ad
 Youth Package(.zip | 61mb)

Package contains:

Print (PDF files):

  • Poster 1
  • Poster 2
  • Pull Up Banner
  • Sticker
  • Tattoo
  • T-Shirt

Audio (MP3 + Wav) files:

  • Radio Ad

Film Clips

All information/files/materials on this website are copyrighted by the AH&MRC of NSW and/or its respective Owner(s). Downloading these files does not grant you any right, title, ownership, or license to use or extract from these, or the right to use illustrations such as images, maps, photographs, tables, any branding or logos. You cannot sell, or reprint, or upload any documents. All documents on this website are for individual, educational or research purposes only. Written permission from the AH&MRC and/or its respective Owner(s) is required for any other use of information/files/materials on this website.

Over many years, the AH&MRC has been developing, delivering and evaluating culturally appropriate programs and resources in tobacco resistance and control under the A-TRAC program.

Program objectives are:

The goal of the A-TRAC Program is to contribute to reduced smoking rates for Aboriginal people in NSW with the primary approach taken being the integration of tobacco control and smoking cessation activities into the ACCHS model of comprehensive primary health care.

Program objectives are:

The three primary objectives have been identified to contribute towards this goal, namely to:

  1. Shift community attitudes away from the belief that smoking is normal
  2. Increase the capacity of NSW Aboriginal Community Controlled Health Services [ACCHSs] to undertake tobacco resistance and control activities
  3. Develop new, and strengthen existing partnerships with key stakeholders

A few key achievements from the A-TRAC program include: developing the Kick the Habit social marketing campaign, delivering the Aboriginal Tobacco Resistance Toolkit resource and support workshops; and establishing and maintaining a diverse range of relationships with organisations and key staff working in the area of tobacco resistance and control.

More recently, the AH&MRC has worked collaboratively with NSW Ministry of Health (MoH) and Aboriginal Community Controlled Health Services (ACCHS) to develop the A-TRAC Framework. The A-TRAC Framework identifies relevant evidence, key principles and aims to encourage best practice approaches to addressing smoking in Aboriginal communities and support the planning, integration and coordination of Aboriginal tobacco resistance and control.

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